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Title details for Develop Your PR Skills by Neil Richardson - Available

Develop Your PR Skills

by Neil Richardson
Lucy Laville
ebook
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Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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Publisher: Kogan Page

Kindle Book

  • Release date: October 22, 2010

OverDrive Read

  • ISBN: 9780749459710
  • Release date: October 22, 2010

EPUB ebook

  • ISBN: 9780749459710
  • File size: 1851 KB
  • Release date: October 22, 2010

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Careers Nonfiction

Languages

English

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Expand title description text
Business Careers Nonfiction
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