In The Upside of Irrationality, Dr. Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, Ariely offers students new insights and eye-opening truths about what really motivates us, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.
Drawing on the same experimental methods that made his previous work, Predictably Irrational, one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how-and why-we behave the way we do.Some of the topics Ariely explores include:- What's new?
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- Whispers in the Dark
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