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Shopportunity!

Audiobook

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will.

In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.

Read by Kimberly Schraf


Expand title description text
Publisher: HarperAudio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9780061134623
  • File size: 225190 KB
  • Release date: September 19, 2006
  • Duration: 07:49:08

MP3 audiobook

  • ISBN: 9780061134623
  • File size: 225568 KB
  • Release date: September 19, 2006
  • Duration: 07:49:06
  • Number of parts: 7

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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will.

In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.

Read by Kimberly Schraf


Expand title description text
  • Details

    Publisher:
    HarperAudio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9780061134623
    File size: 225190 KB
    Release date: September 19, 2006
    Duration: 07:49:08

    MP3 audiobook
    ISBN: 9780061134623
    File size: 225568 KB
    Release date: September 19, 2006
    Duration: 07:49:06
    Number of parts: 7

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English
  • Reviews
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